About Us

About Advanced

What We Do

We’re a world-leading specialist fire equipment manufacturer, passionate about delivering fire safety peace of mind. Our drive and focus keep us at the forefront of our industry, which is why our fire alarm panels and fire safety solutions are trusted to protect people and property in more than 80 countries.

We’re committed to providing excellent customer service and have an international network of offices and agents to give you easy access to the sales support you need to meet your fire protection requirements.

We rigorously test each of our products to meet or exceed local and international standards, and full backup is provided by our quality, training and technical services teams – consistently rated as excellent.

For added reassurance, Advanced is part of the safety sector of FTSE 100 company Halma plc. This global group of life-saving technology companies has a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

Our Purpose & Values

We’re dedicated to our purpose of creating a safer, sustainable future. We are passionate about the quality of our products, ensuring they perform to the most exacting standards and making them easy to use. We believe this is the best way to create fire safety solutions that can be completely trusted to protect people and property around the world.

Our values underpin everything we do and guide our approach. By presenting our values as questions, we’re able to use them actively each day to ensure we’re clear, act in the right way, seek help where it’s needed and achieve excellence in all we do.

Am I clear?

Whether with colleagues or customers, being clear helps us all to be more efficient.

Am I acting in the right way?

Mutual respect is central to our company culture.

Can someone help me do this better?

We believe we achieve much more when we work together.

Is this truly excellent?

Cutting corners isn’t an option in the life safety industry. Delivering excellence helps us create a safer future.

Our Expertise

Each member of our teams is a specialist in their own field. We constantly search for, invest in and nurture talent, understanding that our knowledge, experience and skill are the foundations for your – and our – success.

Our Sectors

Our versatile fire alarm panels and fire safety solutions are trusted the world over to protect a wide range of settings – from healthcare, heritage and high-rise to schools, stadiums and shopping malls. You’ll find Advanced products in almost every type of building imaginable.

Testimonials

Our solutions are trusted by customers worldwide to meet a variety of fire safety needs. Here are some of their experiences and feedback about our company and products.

technoswitch
Saving lives and assets is our vision at Technoswitch, and this is achieved by providing our customers with reliable fire detection and suppression solutions. Advanced Fire Detection and Extinguishing control panels forms the foundation for many of the solutions we provide. With a proven track record of robust and quality products, backed by superior service and support, Advanced is creating a safer future for all our customers
Hendrik Cloete | South Africa
General Sales Manager
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We have been installing Advanced panels for over 10 years due to the great flexibility and ease of use for the engineer and end user. The multi-protocol, large networking capabilities, and range of peripheral modules make them a great fit for any project whether a small standalone system using a Go panel to a large network with complicated cause and effect.
Steve​​​​ Middleton | UK
Director
cicnetix
As a UK manufacturer, Advanced offers us the benefit of both European & American-approved products from their range. Advanced’s fire protection solutions are manufactured at its UK-based premises, so product failure rates are low, and maintenance requirements are very few.
Sunil Kumar Gopalakrishnan | Dubai
Managing Director
tvi
The flexibility of Advanced’s fire panels to adapt to sites both large and small is what makes us choose them time and time again. Advanced products make even the most complex installation challenges straightforward, and we can always rely on them to deliver complete protection.
Radomir Kerkez, B.E.E | Serbia
Project & Sales Manager
teletec
For the past 14 years, Advanced E has supplied Panels and detector solutions to us. All central units are thoroughly tested and solve most tasks. Likewise, Advanced is unsurpassed when it comes to solving a special task. Regarding the export market, Panels are adapted to local requirements so that they comply with all standards.
Berit Johnsen | Denmark
Sales & Product Manager, Fire

Life at Advanced

We’re an enthusiastic and highly-motivated team, who share a genuine passion for delivering fire safety peace of mind.

We’re driven by our purpose of creating a safer, sustainable future and take pride in developing high-performance fire alarm panels and solutions trusted around the world to protect lives and property every day.

We’re ambitious and tenacious, and in each specialist area of our business we employ talented individuals who share our enthusiasm and commitment to delivering truly excellent results.

But it’s not all work and no play. We invest in helping everyone at Advanced to enjoy a great work/life balance, with an active ‘Fun Fund’, regular all-company get-togethers and flexible working arrangements – alongside a host of other benefits.

As a progressive company with a high-growth strategy, we’re constantly on the look out for new team members across all departments.

Creating a Safer, Sustainable Future...

We’re committed to creating a safer, sustainable future by delivering intelligent fire control solutions driven by partner and user needs.​

We continue to find ways of reducing our environmental impact – both as a business and as individuals. We choose environmentally-friendly methods of manufacture wherever possible and actively seek out more sustainable ways of operating as well as partners who share our sustainability goals.

Proud to Be Part of Halma

We are part of the safety sector of FTSE 100 company Halma plc, a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

Advanced Near You

Our state-of-the-art head office, training centre and manufacturing facility is located in Newcastle upon Tyne, UK, and our research and development teams are based in South Yorkshire in the UK as well as Bengaluru, India. You’ll find Advanced around the world too. We have a global network of specially selected and trained partners, as well as our own UK and international sales teams – all on hand to help you find the ideal fire safety solutions.

Fire safety problem to solve? Product enquiry? Or keen to join the Advanced team? Whatever your question, we’d love to hear from you. Fill in an enquiry form and we’ll get back to you shortly, or if it’s more urgent, you can call us on +44 (0)345 894 7000.

Get in Touch

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