Reel Cinemas in Bahrain’s popular Marassi Mall has enhanced its fire safety infrastructure by installing a state-of-the-art Axis AX fire alarm system from Advanced.
The installation was designed to protect both cinema-goers and staff across a wide range of areas, including seven cinema screens, an IMAX theatre, VIP lounges, the kitchen, waiting lobby, and common areas. This project was spearheaded by Alpha Fire & Safety and used the powerful Axis AX fire system, known for its flexibility, reliability, and compliance with UL 864 10th Edition standards.
With the installation covering such a dynamic environment, including high-ceiling auditoriums and specialised spaces like the IMAX screen, the project posed significant logistical challenges. However, the scalability and advanced configuration options of the Axis AX system allowed the team to overcome these hurdles seamlessly.
Alpha Fire & Safety chose a 4-loop Axis AX panel, along with a comprehensive range of devices including smoke detectors, heat detectors, sounders, manual call points, and duct detectors. In addition, a voice evacuation system was integrated into the installation, ensuring clear and effective emergency communications across all areas of the cinema. An audio booster panel was also installed to ensure that emergency communications would be clearly transmitted throughout the expansive complex.
The system’s versatility was further demonstrated through its integration with third-party systems critical to Reel Cinemas’ operations. Access control, fan control units, kitchen hoods, motorised smoke dampers, and FM200 gas control systems were all seamlessly connected to the Axis AX platform, ensuring comprehensive control and safety management from a central point.
“The Axis AX installation at Reel Cinemas was smooth and efficient, despite the complexities of working in a large-scale entertainment venue. The system’s flexibility and advanced configuration options allowed us to tailor it to the project’s specific fire safety needs, seamlessly integrating with the cinema’s existing infrastructure. The Axis AX’s reliability and ease of programming enabled us to meet the challenges of this dynamic environment while ensuring top-level safety for cinema-goers and staff,” said Adithya Karne, Draughtsman & Estimator at Alpha Fire & Safety.
Sargunan Sellamuthu, Advanced’s Business Development Manager for the Middle East, added: “We’re proud to see the Axis AX system installed at such a prestigious location as Reel Cinemas in Bahrain. This project highlights the system’s ability to manage complex environments, easily integrating with other critical building systems while offering the flexibility to meet the unique demands of an entertainment venue. It’s a great example of how our technology delivers scalable, powerful fire protection for even the most challenging applications.”
Reel Cinemas, now equipped with the Axis AX system, is well prepared to protect its visitors, providing peace of mind through advanced fire detection and control technology. As a venue with thousands of patrons passing through its doors daily, the reliability of the Axis AX system ensures that safety remains a priority without compromising the cinema’s sleek, modern design.
This installation is a testament to Advanced’s ongoing commitment to providing robust and scalable fire protection solutions for entertainment complexes and beyond. With its ability to support intelligent devices and integrate with building management systems, the Axis AX continues to be the preferred choice for major installations in the Middle East and around the world.
Axis AX is our complete solution for customers demanding a versatile fire alarm system of high-performance fire panels, audio systems, command centres and devices that’s fully UL 864 approved. The versatile system is suited to a wide range of settings, from mass transportation and industrial complexes to landmark developments, historic and public buildings.
