Shadi brings a wealth of experience in fire safety and compliance, having previously held key roles in the industry. Most recently, he worked at UL Solutions, where he supported the adoption of UL safety standards across the Middle East. Shadi also has an extensive background in technical sales and fire suppression systems, with a proven track record of fostering strong customer relationships and delivering results. When not at work, Shadi is an avid reader with interests spanning self-growth, history, and engaging novels. He also enjoys exploring different cultures through their food and music. 

Based in Riyadh, Shadi will focus on building and nurturing relationships with end users, consultants, and system integrators. His role will be pivotal in promoting Advanced’s industry-leading fire detection and alarm solutions, including Axis AX and Axis EN, which are designed to meet the diverse needs of the Middle East market. 

Shadi said, “I am thrilled to join Advanced, a company known for its exceptional product quality and innovative approach. My goal is to ensure we continue to deliver reliable fire safety solutions that enhance both protection and compliance for our customers. I’m looking forward to working with a talented team and contributing to Advanced’s mission of creating a safer future.” 

Sasi Kumar, Advanced’s General Manager for Fire Systems in the Middle East, welcomed the new addition, stating: “We are delighted to have Shadi on board. His extensive knowledge of fire safety systems and dedication to understanding customer needs will be invaluable as we continue to expand our presence in the Middle East.” 

We look forward to seeing the impact Shadi will have as he takes on this exciting role at Advanced.